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Jul 19, 2011

Will a Twilight Baby Beat Harry Potter's Box Office Record?

Harry Potter, Kristen Stewart Warner Bros./Summit
Please tell me that the last two Twilight movies won't have bigger opening weekends than the last Harry Potter movie.
—Lisa M, via the inbox

Brace yourself, for we just might witness an epic scrum for box office supremacy once Bella and Edward start shagging in November.
If a few factors fall neatly into place, Breaking Dawn, parts I and II, just might earn more blood money than the record-breaking Harry Potter and the Deathly Hallows: Part 2:

So far, the second part of Deathly Hallows—in which Bellatrix is finally Lestranged from her mortal coil, and mischief is, once and for all, managed—has enjoyed the biggest bow in Hollywood history, with $168.6 million in a single weekend.

Might the swooning Twi-hards pay just as much to squirm through the birth of Renesmee? It's not a given, box office analyst Jeff Bock of Exhibitor Relations tells me. But it could happen, with a little technological help.

"The Twilight saga is the filmic yin to Harry Potter's yang in terms of rabid fans," Bock muses, "so it's not impossible that Breaking Dawn: Part 1 or Part 2 will have the type of opening [Potter] had this weekend, but it's looking more and more unlikely as the series really hasn't crossed over to include the male demographic."

That's an excellent point. Guys do go to see Twilight films, but not in the numbers that flock to Potter films.

That said, both franchises have huge built-in fan bases, Bock observes, and "that usually translates into massive debuts" regardless.

Also, let's not forget that New Moon had the fourth-biggest debut ever, for $142 million. Therefore, Bock argues, if Breaking Dawn: Part I can match that number, it's not so hard to imagine that Part 2 could compete with the final installment of Deathly Hallows.

What might put Breaking Dawn: Part 2 over the top? A more mundane kind of movie magic, Bock tells me.

"The odds are especially good if Summit decides to go through with retrofitting [the final installment] in 3-D," Bock says. "If that does indeed happen, we may just see Team Twilight toppling Team Potter.
"I think it is a necessary evil that the last chapter of the Twilight saga be in 3-D, as we're talking about a bump of possibly $15 million to $20 million."

And even the wealthy Cullens can't turn away that kind of money.
We'll see!

  Robert Pattinson, Daniel Radcliffe   Kristen Stewart, Emma Watson  Taylor Lautner, Rupert Grint   Ashley Greene, Bonnie Wright  Peter Facinelli, Michael Gambon


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